Google’s New Algorithmic Changes
On November 29th, I had a look at Google’s Official Blog. What’s new? Well, there are few more change to Google’s Algorithm.
Google now says that these changes will be posted in a monthly series from now. With an effort to make search transparent, so that we are not left guessing Google has decided to blog about the “subtler algorithmic changes” on a monthly basis. Whenever there is a major change, (Like the Panda) Google will put up a separate blog. Until then, all minor changes to algorithms and features will be clubbed together and posted in one blog post.
Let's take a look at the latest set of changes:
- Related Queries will now be more refined: Google says that displaying similar results will be more refined to give more exact results to searchers rather than “similar” pages that might not add much value.
- Indexing: more long tail documents are now available in the index.
- Parked Domains: which are often filled with ads and add less valuable content, with no value to searchers are now identifiable and will not be shown in search results.
- Autocomplete predictions: This change enables making more flexible predictions relevant to your intent; the prediction algorithm is modified and refined to be able to do so.
- Blog search results are now fresher: Blog search index has now been modified to be fresh and comprehensive.
- Originality in content: Comparing two similar pages and predicting which is original is now better determined by Google.
- Live scores: Live scores for games/sports are now more fresh, latest and updated.
- Images results: Images results have been refined too! Now you will see freshest images for news queries.
- Tablet devices will now see minor changes in color and layout.
- Top results: The top results are now refined in the sense, too many results from one site are avoided.
Great many changes this month. Let's be aware and understand them so that we can implement SEO in a better way.
Again, quality, value addition and user experience with search results are Google’s prime goals and the 500 algorithm changes per year are all directed towards this goal.