Google’s Penguin 3 Update: Implications for Niche Bloggers

Author: Arpan Kar
Published: November 12, 2012 at 5:49 am

Google’s Penguin 3 update has caught quite a few web-masters by surprise. However, as true as always, Google is attempting to play fair and remove Black Hat SEO tactics. In the process, many websites have seen a major down-gradation and loss of organic traffic and consultants are busy advising web-masters on how to recover from the penguin update. This was a sharp contrast to the Google Panda update where the focus was on upgrading web-sites with good layouts, and in this update, the focus is on limiting spamdexing. The latest update has affected 0.3% of English search queries noticeably, in contrast to the Penguin Updates in general, which affects approximately 3.1% of English search queries. Research indicates that search engine visibility affects both traffic and conversion of traffic to sales positively [1,2] and thus  research in Information Systems has increasingly focused on different issues of the implications of the web on business [3,4].

Thus the next question arises: what does it means to small bloggers, who do not depend on SEO practitioners and are bloggers by hobby.

While the noble objective was to hunt down web-masters using black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, among others; the change has actually even benefited many of the small time bloggers even more who focus on a niche. The very focus on the importance of the quality and relevance of backlinks, has increased even more than ever. So natural linking and citations from and to niche content providers win a lot of “Brownie Points”. All the web-masters who have used SEO tools to create huge volumes of backlinks from auto-submission have been penalized badly. The paramount importance to get the initial visibility through the web has become somewhat easier for new bloggers and websites due to Google’s focus to filter web-sites in terms of content quality and weed out link-farms.

Continued on the next page

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Article Author: Arpan Kar

Dr. Arpan Kar is a faculty in Information Technology and Systems area in Indian Institute of Management, one of the Premier Business Schools of Asia. He specializes in e-commerce, technology management, technology marketing and e-supply chain management. …

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