Feature: Social Goodness

Umbrella Public Relations Stunt Achieves World Record Claim

Author: Edmund Jenks
Published: January 29, 2013 at 7:56 am
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Umbrella display: Located within the volcanic region of exotic Hainan Island, Mission Hills Resort Hainan marks a magnificent addition to Hainan's tropical island paradise. Boasting an exceptional variety of world-class lifestyle, recreation and wellness facilities, the Resort is poised to be one of China's most sought-after leisure destinations. Caption and Image Credit: Mission Hills Resort Hainan

Umbrella Public Relations Stunt Achieves World Record Claim

Yesterday, at what has been billed as the world’s largest golf facility, Mission Hills Shenzhen, China, people holding umbrellas on the fairway of a picturesque golf link, claimed a world record by creating a “human” displayed QR Code.


Close-up detail. Image Credit: Mission Hills Resort Hainan

The QR Code was formed by nearly 2,000 staff carrying umbrellas and an aerial photograph was taken from a height of 270 feet so that the code could be used in Press Releases.

The purpose of this PR effort is designed to promote sustainable eco-tourism ... and in celebration of Mission Hills' 20th anniversary, the Group is giving away twenty 3 day / 2 night Romantic Premier Spa Suite Getaway packages at Mission Hills Haikou Resort on the tropical island of Hainan.

When users scan the QR Code, they will be directed to a campaign website to answer three simple questions related to sustainable eco-tourism. Those who complete the questions with the correct answers will be entered into the draw for a chance to win one of the Mission Hills Micro Holiday packages valued at US$2,600.

(ht: PR Newswire)


Say Hi to the world, 1,369 people love Taiwan, the arrangement of the world's largest human OR Code, hands in the air to empty footage Say Hi to let the world see Taiwan, to show the enthusiasm of the people of Taiwan. Caption and Image Credit: Wen Shiren Cultural Foundation and the Taiwan Foundation (taiwansayhi.com)

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Article Author: Edmund Jenks

Digital Age Publicist, Writer, Photographer, and Managing Editor - Consulting & Relationship Services For: >> Marketing & Business Communications >> Product Access, Representation & Promotion >> Business Relationships & Partnership Marketing Management …

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