Will Jumping on the Cloud Save the Planet?
ECO-friendly isn’t just a buzzword when it comes to running a business. It’s become mandatory.
Going green is no longer something that businesses should do: it’s something they have got to do if they want to build a sustainable, long-term, thriving enterprise. Above all else, their clients expect it…
But the jury has been out when it comes to cloud computing. Is it really more eco-friendly to ditch on-site servers and work in the cloud?
Greenpeace doesn’t think so. It recently claimed that cloud computer sites could consume up to 622.6billion kWh (kilowatts per hour) of power. And boffins at Stanford University in the US also reckon the cloud is already responsible for
1-2% of the world’s electricity use.
Another survey by Hewlett Packard recently indicated that most IT executives remained unconvinced that the cloud could bring energy-saving benefits. Judging by that study, albeit a fairly unscientific one, the industry has a tough road ahead to convince the market about the eco-friendliness of the the cloud.
But in the other corner there is a growing view that cloud computing adoption, and allowing firms to pool resources and facilities, is pivotal to containing what could be the relentless growth of duplicate data centers across every enterprise.
One of the major IT issues is the way hardware is manufactured and disposed of. There are also implications around power consumption, especially when equipment needs to be constantly switched on with an email server. So, on the surface, working in the cloud and, for example, purchasing a Hosted Exchange solution, can seemingly help small to medium-sized businesses achieve their carbon reduction goals.
There is also appears to be a growing global push for environmentally-friendly IT in the cloud data centers. The Green Unbreakable Cloud Initiative (GUCI) is leading the way and its backer Incubaid has just announced it is hiring more expert staff. GUCI, which has eight member companies, is run by data center experts and says its mission is to offer “true green, high available and agile IT”. Its latest recruitment drive across Europe and the US has the ultimate objective of building a complete cloud platform for businesses looking to take the green route.Continued on the next page