Technorati Summit: One group, one purpose

Technorati Summit: One group, one purpose

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Once per quarter, the Technorati departments all come together to share updates, goals and to make sure we’re doing all we can to help each other out.

It’s also a great opportunity to make sure we’re all working on the right things to realize our vision:

“Reward the creators of great content.”

And, hey — it’s just fun to break the routine and get the heck out of the office for a day. The most beneficial part, however, is definitely getting to work with team members you don’t normally work with. Through cross-functional activities and idea sessions, we have marketers teamed up with engineers, publisher development and finance, and so on.

photoEven if we get a few sideways looks from passing-by tourists when we present our ideas, for example, at the Palace of Fine Arts, it’s hard to look past the smiles and laughter that are the result of a guerrilla marketing idea that may or may not involve an actual guerrilla.

In the end, it’s summits like these that show us how close we are as a team, and how through collaboration we can be innovative and accelerate value for our partners.

We will provide content creators a powerful data and decisioning platform to accelerate revenue so they can spend less time managing sales and more time producing valuable content — you know, the stuff we read, watch and listen to every single day. In short, we’ll provide a an easy to use platform that gives publishers the maximum return so they can get back to doing what they love most.

Besides, who wouldn’t want to go hang out at the beach for a day?

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We’re a passionate and dedicated bunch with a singular focus to build something awesome for the publishers we serve. We’re always looking for more “A” team members to join in the fun — and hard work. If you’re that type, check out our job opportunities today.

John spent 10 years in print and broadcast news media before coming to Technorati, where he leads marketing communications, social and editorial strategies. Follow him on Twitter @swartzdesk.