The missing piece to the programmatic puzzle

The missing piece to the programmatic puzzle

 

If publishers are ever going to get their fair share of the growing programmatic market, they need to stop depending on daisy chains or waterfalls to manage demand partners. Publishers need to a way to give multiple partners equal access to their inventory to create true competition for each impression.

Let the real bidding war begin, powered by Advance Bidding.

Read more from MediaPost: Solving The Programmatic Puzzle With Advance Bidding