Not only is overall mobile usage up, according to pretty much every report available on the internet, but there has been a major boom in the amount of commerce conducted via mobile.
A report recently released by comScore states that m-commerce is up 47% year over year, and included in that is a 29% increase in phone-based purchases.
In short — consumers are using their phones, and they’re using their phones to spend money.
This has led some in the mobile phone business — both hardware and platform — to trudge ahead in ways to enable brands to market to consumers.
Check out how Apple and Facebook are changing the way ads are served to mobile users:
- Apple rolls out full-screen interstitial and pre-roll video iAds (AppleInsider) — This one is Apple-specific, but the company announced to developers on Tuesday support for full-screen interstitial ads.
- Facebook introduces bandwidth targeting (TheNextWeb) — Ad placements in every part of Facebook have increased, but what’s new about this next step from the social giant is the ability to serve different ad formats depending on the connectivity of the end user. In short, weak signal might display an image ad, where a stronger signal will call for a video ad.