Two new ways you could be seeing ads on your phone

Two new ways you could be seeing ads on your phone

 

Not only is overall mobile usage up, according to pretty much every report available on the internet, but there has been a major boom in the amount of commerce conducted via mobile.

A report recently released by comScore states that m-commerce is up 47% year over year, and included in that is a 29% increase in phone-based purchases.

In short — consumers are using their phones, and they’re using their phones to spend money.

This has led some in the mobile phone business — both hardware and platform — to trudge ahead in ways to enable brands to market to consumers.

Check out how Apple and Facebook are changing the way ads are served to mobile users:

John spent 10 years in print and broadcast news media before coming to Technorati, where he leads marketing communications, social and editorial strategies. Follow him on Twitter @swartzdesk.