USA Today welcomes back programmatic, Rocket Fuel going public, Spotify getting into...

USA Today welcomes back programmatic, Rocket Fuel going public, Spotify getting into branded music

USA Today is re-opening its doors (and ad impressions) to programmatic buying, Rocket Fuel goes public, Facebook makes creating ads easier, and an interesting way Spotify is going to distribute music. Here are a few highlights from some of the industry news we came across this week:

USA Today Makes Peace With Programmatic Buying (Digiday) - A little less than a year ago, USA Today greatly cut their ad units per page, pretty mush eliminating impressions from exchanges and networks. Now they’re increasing that ad space and inviting programmatic buyers back to the party.

Programmatic ad company Rocket Fuel files for IPO (B to B Online) – Rocket Fuel is taking its real-time buying ad exchange publish, as the company is targeting $100 million through the IPO.

Spotify in Talks With Brands To Create Twitter-Like Follow Feature (AdAge) – You soon might be able to follow your favorite brands on Spotify, and even enjoy brand-specific playlists. Will users soon be able to stream the perfect driving music from Porshe?

Facebook Makes Play for Local Ads (Ad Week) – This move by Facebook to allow users access to Shutterstock imagery will actually make it easier to develop an ad, which is what could be seen as a plus for smaller marketers and business owners.

John spent 10 years in print and broadcast news media before coming to Technorati, where he leads marketing communications, social and editorial strategies. Follow him on Twitter @swartzdesk.