TV advertisements are created to get a reaction from the viewer. That reaction might be to go buy something, take action on a cause or learn about an event for example
Reactions from advertisements are as vast as the types of message consumers see. However, one common thread about advertising, specifically a positive reaction to an ad, is sweating.
Yes, sweating.
Known on the social web as “BigGuyD,” Don Martelli is just a dad, moonlighting as a digital marketer, photog and civilian journalist. He's the executive editor for Technorati. Connect with him at www.donmartelli.com.
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