Hooters First TV Commercial
The show Undercover Boss is one that puts executives in positions where they can see and hear what's happening across all parts of their business.
One episode was with the top dog at Hooters.
During the segment, there was a marketing scene where the Hooters girls were asking patrons on the street what they liked and didn't like about the Hooters brand. Of course, women felt that the entire scheme was derogatory towards women, which it appears to be.
Since the show aired, the company has tried to make strides in the right direction, but they are still Hooters.
Check out this video of the first TV commercial the company did in the 80s and listen to the ending, which gives you insight as to the company's positioning early on.
Arguably, that same positioning is still relevant today.
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