Ivan Cobenk on Kevin Bacon, the Extended Cut

Author: Don Martelli
Published: March 10, 2011 at 5:57 pm

I've watched many product videos and one that stands out to me is the Kevin Bacon / Ivan Cobenk spot for the Logitech Revue. You got to love a celebrity making fun of himself.

You also have to love the fact that the spot doesn't push the product to hard and it's almost an after thought. However, when the product is plugged, it's done in a humorous way. The message comes through pretty clear — if you love Kevin Bacon (or any other celeb for that matter), the Logitech Revue will help you find it.


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Article Author: Don Martelli

Known on the social web as “BigGuyD,” Don Martelli is just a dad, moonlighting as a digital marketer, photog and civilian journalist. He's the executive editor for Technorati. Connect with him at www.donmartelli.com.

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