Employing an old standard in music video concepts, Jamiroquai uses tour footage to illustrate their latest clip, "Lifeline." The idea is well-suited for the song whose chorus says, "I'm back on the road with you again, baby."
Jamiroquai, the British funk-jazz band, released their seventh studio album, Rock Dust Light Star, in November 2010.
"Lifeline" offers a backstage look at the lives of musicians - from traveling the world to showering out of a bucket. A departure from the futuristic style and slick choreography of "Virtual Insanity," this video, shot completely in black-and-white, is tailor-made for its "feel good" track. It also shows the growth and maturity of a group that has achieved long-term success.