Kenny Powers: MFCEO of K-Swiss
In probably the boldest viral ad-campaign I've ever seen, K-Swiss has enlisted the help of Kenny Powers. Actually, he owns the company now as primary shareholder and has named himself the CEO. Kenny Powers of course is actor Danny McBride revising his character from the HBO show Eastbound & Down. This is a crazy video, and hilarious and NSFW to boot. Frankly, it's a genius move by K-Swiss. Aside from McBride, the video also stars Michael Bay, Matt Cassel, Trainer Jillian Michaels, MMA Champion Jon "Bones" Jones, Mark Cuban, Runner Josh Cox, Pro Wrestler Rey Mysterio and Patrick Willis. I almost want a pair of K-Swiss Tubes now.