Music Video: Soft Black, "The Earth Is Black"
Director Drew Norton (Phantogram, "Mouthful of Diamonds") shot this video for Soft Black's track "The Earth is Black" from their 2009 album of the same name. Soft Black describe their sound as "folk-noir" and this little slice of pastoral psychedelic splatter suits the genre.
The track rocks in a vaguely retro kind of way, but the video doesn't go for any cheap and easy interpretation of the band's throwback vibe. Instead, both band and director bring a good-natured sense of humor to the whole thing, even when (SPOILER ALERT!) one of them is being hacked apart with an ax.
This is the first of ten videos Norton has planned for each track on the album. The second video will coincide with the release of the band's We Scatter Light EP next month.