I'm pleased to announce that Technorati and Edelman have completed a report that examines how traditional blogging and PR intersect and what bloggers think about mainstream companies. The full results are now available.
Thank you to the 821 participants in the Technorati/Edelman PR Survey.
We quantified some interesting perspectives of the blogging community and its perception of corporate communication. Some highlights:
- 34% primarily blog to be seen as an authority in their field.
- Over 50% blog about companies at least once per week.
- 63% believe blogs are the most trustworthy source of product information.
- Over 98% take steps to correct factually incorrect portions of a blog post.
- Over 80% prefer to receive information from non-executives.
- Blogs of individual employees are considered more trustworthy than blogs endorsed by a corporation.
Technorati continues to work with public relations firms and corporate communications team to better understand the best practices of blog interaction. We believe that markets are conversations and will continue to seek out new ways to add information and context to conversations online.
