Brain Tumour Survivor Bares All to Raise Awareness of Research Shortfall - Page 2
The campaign is also being supported by famous milliner Philip Treacy, who is encouraging people to display their commitment to the cause through their headwear.
Philip comments, “Brain Tumour Research’s Wear a Hat Day is an excellent initiative; fashion is a feeling and a mood and therefore how best to express your passion and commitment to a subject such as brain tumour research than by wearing a fantastic hat. It immediately creates a statement and it doesn’t matter what the hat is or how much it costs, everybody who gets involved will feel a million dollars on the day, whilst also raising much needed research funds and awareness.”
Wear a Hat day is the annual focus for Brain Tumour Research’s ‘Centres of Hope’ campaign which aims to raise £7m for seven centres of excellence to get seven times closer to a cure, the first of which is at the University of Portsmouth. The regional centres will be dedicated to laboratory-based brain tumour research that will work towards increasing understanding of brain cancer and the ways it can be treated.