Cap'n Crunch Cereal - Not Retiring - I Stand Corrected
Yesterday, an article I wrote about the infamous cereal ‘Cap’n Crunch’ possibly retiring was published. I stand corrected and must explain.
You see, Cap’n Crunch is dear to me and to my family as I’m sure it is for many of you. How many childhood memories do you have of pouring your first bowl without your parent’s help? So when I heard on the radio that the Cap’n may be walking the plank for good, I stopped in my tracks and instantly researched the matter. People had to know. They needed the opportunity to clear the store's shelves of the cereal and stock up.
My apologies go out to Quaker Oats, Pepsico, and the good Cap’n himself for publishing internet rumors without reaching out for the facts.
"Reports of Cap'n Crunch's demise are greatly exaggerated," Quaker said in a statement to Ad Age. "In fact, we just launched an official Facebook page for Cap'n Crunch. Now that our Cap'n Crunch brand is in the social-media space, our adult consumers can stay up to date on all things Cap'n Crunch."
Yesterday evening, I personally spoke with Mike Gutweiler of the site Where’s the Cap’n. He stressed his fondness for the cereal and was insistent that these rumors are indeed false.
Gutweiler and partners are involved with spreading the word via social media that the Cap’n of Crunch is alive and thriving. Within hours of my original article publishing I received this tweet:
The Cap’n is not anchored and can in fact be found sailing through milky seas.