GoodKarma: The Netflix for Baby Clothes?
If you’ve got a little one, you know how fast they outgrow their clothes. I can’t tell you how many times I’ve stared down at yard sale piles of white onesies, tiny jeans and sweaters in my front yard, realizing they’d hardly graced my kid’s bottom before they were outgrown.
Rather than buy more outfits that’ll be outgrown way too soon, why not rent some good ones for awhile, then send them off for others to enjoy?
Chicago-based GoodKarma thinks this is a good idea, and hopes to do to children’s wear what Netflix does for videos in millions of homes evey day.
Like Netflix, GoodKarma has a subscription-based model, mailing bundles of children’s clothing to households seeking to save money, time and the environment. Monthly rates begin at $19.99 for a bedtime only bundle, or $27.99 for everyday wear (the cost of two decent quality outfits). For that price, you’ll receive seven whole outfits for your kid to enjoy each and every day.
Rates increase if subscribers move from “basic” or “better” quality clothing, to a soon-to-be swankier “boutique” category. The upper end model, setting subscribers back $69.99/month, is slated to include brands such as Baby Nay, Baby Lulu, Matilda Jane and others. Build-a-wardrobe concepts allow you to put together larger sets of outfits for just under $100/month.
Think this is a lot to outlay to keep a kid in decent duds? GoodKarma’s site reminds its users that between birth and age 2, children grow through a whopping 7 clothing sizes. BabyCenter’s calculator for raising children indicates the average household will pay as much as $1,700 to dress a child during their first 5 years (or a little over $28/month).
Return your rented GoodKarma clothes when outgrown, are worn out, or when you need to trade the winter ensembles for summer ones. Within a few days, you’ll receive 7 more outfits in easy to mix-and-match styles and color schemes.Continued on the next page