GoodKarma: The Netflix for Baby Clothes? - Page 2
What happens to the outfits you send back to GoodKarma? They’re thoroughly inspected for re-usability. If they don’t pass muster, they’re cut up and ‘up-cycled’ into bibs, quilts and stuffed toys. One less outfit in the trash, one less outfit made in a factory, one less trip to the mall - all good for the environment.
While other companies have tried the clothing-by-subscription model with less positive results, GoodKarma founder Sharon Schneider believes her unique model of introducing already-used, high-quality clothing into the lending loop and offering her subscribers the ability to choose their outfits will win in the financial long run. She also believes wholeheartedly in serving the needs of her environmentally conscious clientele.
Common Pitch NY agrees with Schneider, awarding GoodKarma the top spot in their annual social change competition, for taking on a kids clothing industry rife with overproduction and waste. “When we produce something with a severely limited life span, like baby clothes, that item tends to have an unnecessarily severe impact on the earth’s resources. Good Karma tackles this problem in a genuinely useful, financially lucrative way. It’s a great concept,” said Common founder Ana Bogusky.
According to Schneider, she takes the time to learn what every client wants for his or her child. “We’re small enough that I still call almost every subscriber and say, did you like it?”
I’m not sure how this personalized concept will scale, but as a father of five hauling one box of used clothes after another to the front yard every spring, I’m really rooting for GoodKarma.