Halloween in Stores Already?
I noticed a couple of weeks ago, while walking through the pharmacy for a prescription, that one of the main aisles was nearly empty. A few days later, on my next visit, I found out why. The aisle was no longer empty – it was spilling over with Halloween candy. I noticed that most aisles have some clear indication that October must be near! Gosh, the kids weren’t even back to school yet!
As moms and dads struggled to pick up the last minute school supplies, they had to search harder than ever as pencils and notebooks were shuffled about the store shelves to make way for witch’s hats, plastic pumpkins, and battery operated ghosts which moaned as though begging for a new home.
My next stop was the grocery store where I not only found room made in several aisles for Halloween merchandise made from plastic or sugar, but also flour! Yes, as Labor Day had not even come and gone yet, I found bright orange frosting on cupcakes taking center stage over the red, white, and blue ones which somehow seemed far more in keeping with the season we are still in!
Pharmacies and grocery store chains aren’t the only ones rushing the season. Retailers in many segments are doing the same. Halloween merchandise stocks shelves in craft and hobby stores, department stores, accessory shops, and clothing specialty stores to name a few.
According to Kathy Grannis, the director of media relations at the National Retail Federation, “We do hear from retailers that there is a demand for early holiday merchandise.” Richard Feinberg, professor of retail management at Purdue University supports this statement, saying “The marketplace is so competitive that they can’t take a chance that people are going to spend their $50.00 somewhere else.”Continued on the next page