Katie Couric on Privacy and Personal Branding

Author: Brian Solis
Published: December 11, 2010 at 10:03 am

In a landmark discussion of traditional media meets social media, we find ourselves realizing just how much we have yet to learn and also define. This is indeed our time to influence how new media evolves and also how it affects who we are and how we communicate with one another.

The final installment in this series with Kate Couric, anchor and managing editor of the CBS EVENING NEWS WITH KATIE COURIC, takes us away from the discussion of social media's impact on news and journalism and turns the focus directly onto you and me. Everything we do and say online defines our digital persona, which also casts shadows in the real world.

Here, two people simply discuss what they observe as human beings. From privacy to cyber-bullying to shaping online impressions, Katie and I bring to light the issues and opportunities facing parents, educators, children, peers, and who we are professionally.

As George Bernard Shaw once said, "Life isn't about finding yourself, it's about creating yourself."

The Katie Couric Series

Part 1: Social Media and Real-Time Journalism

Part 2: Fact-First-Journalism and Digital Identity

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About this article

Article Author: Brian Solis

Brian Solis is the author of the new book, The End of Business as Usual which looks at the changing customer landscape, digital Darwinism, and what businesses can do to adapt and lead. His previous book Engage, is regarded as the industry reference …

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