Kids' Controversial Obesity Ads in Georgia Stir Up Criticism, Yet Provoke Change - Page 3
On the positive side, the ad campaign did awaken one mother to do something. Because of the "in your face ads," Gayla Prestage Grubbs, acknowledged their validity and enrolled he 15-year-old-son Samuel in the Children's Healthcare clinic after discussing her son's weight with their pediatrician. Grubbs was not offended by the tone of the ads and is glad about the progress her son has made. She told the Atlanta Journal Constitution, “What I love about the program: It is comprehensive; it is not a quick fix.” Samuel now makes his own healthy lifestyle choices, goes to the gym and his "Self-esteem has increased dramatically, " said Grubbs.
What is poison to one is manna to another. If the ad campaign has provoked change, helping one individual live a healthier, more productive life, then that is a plus.
If those who were opposed to the first phase of the campaign are critical, how will they respond to the second phase which Strong4Life is preparing to launch soon? Matzigkeit is nonplussed by the criticism, and even suggests that the critics will not like this second phase either.
According to Matzigkeit, “The whole goal of this is to get the discussion going. I love that it sparks dialogue, and a great dialogue has two sides.”
It looks like the ad campaign by Strong4Life has done just that.