Men Enjoy Retail Therapy More Than Women, Study Says
Although 60% of women have admitted to giving in to one form of “retail therapy” or another, they might be surprised to find that the results of a recent poll shows their husbands and boyfriends might be one-upping them in total impulse buying.
British heating company NPower polled 2000 of its clients, and came up with some very interesting results. They asked about the spending habits of both their male and female customers, and found that men spend, on average, 6 British Pounds (or $10) more per week than women do, on stuff they simply came across while wandering market aisles.
It would appear that men are constantly on the lookout for a relaxing day at home, as their most frequent capricious purchases included movies on DVD, coupled with beer and food items. Women made purchases more geared toward entertaining others, quiet relaxation and looking good, as they tended to be lured in by clothing, shoes, toiletries, wine, books and magazine purchases.
Over the course of a typical man’s lifetime of spur of the moment purchases, he can be expected to spend 71,000 Pounds, or $112,809 American Dollars.
In the study, six out of ten women cited either an ongoing store sale or simply an emotional need to shop as the reason for their most recent impulse buy, and one in three women said they typically wouldn’t share details about the sudden purchase with their partner.
It is to be noted that although the average couple argues over 100 times a year about overspending, recent studies have not shown it to be a driving force in couples winding up in divorce court. So it’s bad, but not really that bad…
I suppose those unfortunate men who are going through a nasty divorce could’ve used that extra $112,809 dollars to get a nice, shiny red sports car to haul away their personal DVD collection…