New Study Shows That Cosmetics Change the Way Women are Viewed - Page 2
Sarah Vickery, PhD, Principal Scientist, Research & Development, Color Cosmetics, P&G Beauty & Grooming said, "This study examined the impact of relevant makeup looks that women in the western world commonly wear, showing that makeup is a real-life tool in their arsenal to effectively control the way they want to be—and are—perceived."
Constant imagery of different faces and figures in society means that there is a constant flow of judgment at first glance on a daily basis.
Make-up can increase confidence in women but, it not only does that. It significantly alters people's opinion on not only the physical aspect but, a woman's character and competence. Impressions can change when it comes to cosmetic use and women can use this as a tool to choose the way they want to be perceived.
Findings from this study may have women thinking twice before they open up their make-up palette to apply their look for the day. Especially now that studies prove that it plays a role in making first impressions in character.