Feature: Soapbox Musings

Suburban Survivalists Begin Hoarding Food, Water and Weapons. Here’s How to Get Started.

Author: Kim Bauer
Published: February 17, 2011 at 11:25 am
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A new breed of survivalists is emerging in this country. I affectionately refer to them as Suburban Survivalists. She (yes, she) is most likely a minivan driving soccer mom who spends most of her time running the household, brushing up on her survival skills by watching Bear Grylls, and practicing target shooting on the weekends.

Advertisers already know the power and influence of these women. They make almost 80% of the family purchasing decisions, thus wielding significant power over a large portion of the GDP. While the husband is bringing home the bacon, she is figuring out how she can keep it frying in case of emergency. She knows it’s not a matter of “if” something catastrophic will take place. It is simply a matter of when, and she is quietly scrambling to get ready for whatever “it” is.

The suburban survivalist realizes that when “it” happens, she has to have pretty darn compelling answers to the following questions… “Where will we get food and water, mamma? Where will we sleep? How will we survive? Will we have to eat bugs?”

That last question in particular wakes us up at night in a cold sweat. We no longer care about seeming like we are part of the lunatic fringe. Our cars are loaded with our 72 hour bug out boxes, (that’s survivalist lingo). Our mantra is “Bring it on, baby. I am prepared!”

On a practical level, storing food, water and weapons “just in case” makes perfect sense. We have insurance policies on almost every other aspect of our lives. Why not insure ourselves against starvation? Unless you are married to a genuine mountain man or you are part of the Mormon faith which has been practicing the art of food storage for centuries, you might be confused about where to begin.

What should a good food Storage program include? I have come to the conclusion that there are four levels of preparedness to consider.

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Article Author: Kim Bauer

Author of www.confabulicious.com--quite possibly the world's first blog devoted entirely to the fabulous! I am a veteran (and possibly serial) entrepreneur with a 20 year career spanning Advertising, Branding, Interior Design and Real Estate Development. …

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