The New York Times Used Twitter to Announce Online Subscription: Followers Lash Back - Page 2

Author: John Basso
Published: March 20, 2011 at 7:55 pm
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If history repeats itself, the New York media giant should have no problem getting new and existing customers on board. For those who are old enough to remember when cable television was first introduced most everybody questioned why you would pay for TV when you get it for free over the airwaves. Now most every household subscribes to a cable or satellite dish service. How about satellite radio? When XM Satellite Radio hit the market back in 2001, nobody would pay for radio when you can get it for free over the airwaves. Today, Sirius XM radio reached 20 million subscribers and continues to grow.

As a Kindle owner I recently subscribed to the free 14-day trial to The New York Times. I can honestly say I love it and will probably keep this service for $19.99 per month. I wake up at five in the morning, turn on my Kindle and in less than a minute, The New York Times is downloaded and ready for reading. Just stop and think about this service and who it will benefit. Elderly people will no longer have to walk outside to the mailbox to get the paper. The salesmen or executives who travel for work will be able to download their favorite newspaper from anywhere in the world. The people in New York who ride the subways and buses will no longer have to open a bulky newspaper in a crowded area. A subscriber will no longer have to worry about if the delivery person is late due to a snowstorm or if the snow plow buried their paper under a mound of snow at the edge of the driveway. All your content will now come to you with the click of a button.

The printing industry is also a dying industry. Slowly more and more print shops are closing their doors due to lack of work. Reason being is we live in an electronic world today. An instruction booklet, owner’s manual or product specification sheet can now be downloaded right from a company’s web site. We can register our products online now instead of mailing in a card with our information on it. Certainly newspapers around the world are still being printed by the millions daily, but as the younger generation gets older, can you honestly see that child twenty five years from now grabbing a newspaper off a news stand? I can’t, because a newspaper will seem primitive to them just as terrestrial radio and compact discs will seem to them.

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Article Author: John Basso

John is a full time Purchasing Manager. A husband and father of three children, John writes mainly about trending news stories and opinionated articles.

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