Unjunking the Junk. New Brand of Candy You Can Almost Enjoy Without Guilt!
How many times have you reached for a candy snack in a convenience store or rifled through that stash of chocolate you hid from yourself or others and quickly devoured 5 or 6 pieces and then felt guilty about eating something unhealthy when you were hungry? Well, relax. Help is on the horizon and it's from an unlikely source not connected with Whole Foods.
It's home-schooled 15-year-old, Nicky Bronner who is concerned that snacking on candy and sweets, those processed and artificial ingredients and food additives that you can't pronounce can actually be toxic to your system. Sure they go down really smooth and taste delicious, but then your kidneys and liver have to get rid of that chemicalized stuff that doesn't quite leave your cells and damages them.
Prompted by a dispute with his parents about his sweet tooth and his penchant for eating lots of candy, Bronner went on a mission. He initiated the idea for Unreal Brands Inc., a food business which creates snacks that contain only natural ingredients. His idea has legs because Target Corp., Kroger Co., BJ's Wholesale Club, Inc., and CVS Caremark Corp will be carrying his goodies which look like popular candies, Milky Way and Reese's Peanut Butter Cups, for example, but whose ingredients are very different.
Bronner had a bit of help with funding his company: angel investor Michael Bronner, Nicky's millionaire father and entrepreneur. In 2000 the elder Bronner sold his digital-ad firm Digitas Inc. to Publicis Groupe SA for over $1 billion dollars, and with the money founded financial-rewards company Upromise Inc., and sold it to SLM Corp. (Sallie Mae) for over $300 million.
Mr. Bronner, concerned about maintaining health practices yoga and jogs regularly. Apparently watchful about avoiding processed foods, additives and excess sugar Bronner said, "If we don't do it, who will?" Certainly, to tweak the concept of candy as all natural takes the funding and the determination to be "innovators" and "disruptors," claims the elder Bronner who is the founding partner of Unreal Brands. Bronner brought other investors on board, as well.
Though the company is for-profit, its markedly mission oriented and thus the Bronners are close in heart to the socially conscious entrepreneurs of the millennial generation. Their work is cut out for them. The industrial food complex companies have been perfecting their product using heavy processing, additives, chemicals, artificial colorings, high fructose corn syrup and hydrogenated fats to obtain that memorable and addictive taste experience that keep most folks coming back for more and more. However, the "perfected" ingredients scientists and researchers have claimed are toxic to the body and can cause severe and chronic health issues like obesity, heart disease, inflammation and diabetes. Unreal Brands is looking to duplicate the taste experience, but eliminate the toxicity by using natural ingredients.Continued on the next page