Unjunking the Junk. New Brand of Candy You Can Almost Enjoy Without Guilt! - Page 3
The teenager who has said, "I love to eat candy," now has five varieties of Unreal Brands candy that have been launched that he can chomp on to his heart's content:
- UNREAL™ 41: Candy Coated Chocolates;
- UNREAL™ 54: Candy Coated Chocolates with Peanuts;
- UNREAL™ 77: Peanut Butter Cups;
- UNREAL™ 5: Chocolate Caramel Nougat Bar; and
- UNREAL™ 8: Chocolate Peanut Caramel Nougat Bar
The tastes are familiar, but the candy bars have 45 percent less sugar, 13 percent less fat and 23 percent fewer calories. An additional benefit is that the candy has 149 percent more protein and 250 percent more fiber than the industrial food complex's leading brands, on average per unit.
There is method to Unread Brands Inc. "unreality." If Unreal™ can offer consumers a great taste alternative to processed candy for the same price, the powerful message that it can be done can raise expectations. Others with venture capital may want to try offering healthy food alternatives to a ready made market of foods that have made individuals sick because of ingredients that are convenient for the manufacturer but not for the consumer. If Unreal finds a niche it can help to further shift the paradigm toward a food revolution in inspiring individuals to make choices that actually can encourage their physical prosperity.
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