Venture Capital Firms Funding Shopping Site: MyShape
I can't be the only woman out there who hates to shop for clothes. In my youth, I would pop in to Bloomingdales and scoop up an outfit just by skimming the rack. Everything fit where it should. Jump forward twenty years and two children later; I look in the mirror and sigh.
Alright, let's be honest. Once you hit those mid to senior years, nothing seems to fit anymore. While many of us can spend the days shopping for clothes, I would rather have a tooth pulled, without novocain.
So can technology help my quandary (it certainly seems to fix everything else)? With the click of my fingertips, can I seriously score that perfect outfit?
The venture capital world may be coming to the rescue. Today, MyShape announced a $5.5 million financing round from Silicon Valley, Draper Fisher Jurvetson, Tenaya Captial and Draper Fisher Jurvetson Growth Fund. This Los Angeles based startup has raised a total of $28 million.
MyShape uses its proprietary ShapeMatch technology to match women with items that correspond to their personal body measurements, body shape, fit and style preferences.
Founded in 2006, the company’s patented ShapeMatch technology makes it quick and simple for shoppers to find clothes that compliment their body types. Shoppers log into the site, define their preferred style (such as shirt, necklines, loose or snug fit, pant length), enter eleven key measurements, and then shop among the selection that MyShape provides for your body type. Note that this process is somewhat tedious, and you should have a measurement ruler handy. They even suggest you have a friend/partner along, to help with the measurements.
In 2009 the company had a brilliant idea and did away with size altogether. Its new “Sizeless Shopping” feature guarantees that shoppers will find clothing for their size and shape regardless of the size on the tag.
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