What Kind of Shopper are You?
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I have to admit that when it comes to shopping I am a bit of a returner. Not a "serial" returner. I just like freedom and flexibility before committing to a new purchase. We all have our different shopping styles. It's not uncommon to find a shopping bag sitting in my room for a few days or a week while I carefully determine whether it's a keeper. Then, when I am ready to commit I happily introduce it to my closet. And, if it's just not right, back it goes to the store. Last weekend, I met a woman at a cocktail party who admitted that she can't shop at small boutiques. She just finds the return policy too restrictive.
Recently, there has been much publicity on customers who "de-shop." I wouldn't define myself as a "de-shopper" in that I don't wear clothes before returning them. Per a recent article in the Economist, return "fraud" is a significant problem for retailers. It is not uncommon among women. Return fraud, which includes selling shoplifted goods back to the store from which they were stolen, is becoming more common. And, it is a rising problem for online retailers.
"It cost American retailers $14.4 billion in 2011, according to the National Retail Federation, up from $9.4 billion in 2009." Many women take advantage. They buy a dress to wear that night and then return it the next day. It's a little over the top!
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